12 Editor’s Letter
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14 DBR Column
ºòµ¥ÀÌÅÍ ³²¿ë½Ã´ë, ½Ç¼Ó Àִ Ȱ¿ë¹ýÀº?
16 Journal Watch
24 Wisdom for CEO
ÀÚ½ÅÀÇ ÇѰ踦 ¾Æ´Â ¸®´õ
Case & Interview
26 DBR Case Study: ¶óÆÄ½º ‘¾îťƮÄÉ¾î’ Ãʹ̼¼¹Ù´Ã ÈÀåǰ Çõ½Å Àü·«
“Àß º¸¸é º¸Àδٔ Ãʹ̼¼¹Ù´Ã ÆÐÄ¡, ÈÀåǰ Çõ½Å ºÎ¸£´Ù
36 Inspiration from Creative People: ‘¾³(SSG)’ ±¤°í ¸¸µç HS¾Öµå ¹Ú¾Ö¸® »ó¹«
“¾³¾³ ¼ÇÎÇÏµí ¾³¾³ ÆÐ·¯µðÇϰ텑¿©¹é’°ú ‘³î°Å¸®’ Áá´õ´Ï ±¤°í Skip ¾È Çϳ׿ä”
44 DBR ½ºÅ¸Æ®¾÷ Case Study: Á÷¹æ
“¾î, ³ªÇÑÅ× ²À ¸Â´Â Á¤º¸³×!” °í°´ Á¼È÷°í,°¡Â¥ Á¤º¸ ¾ø¾Ö°í Áý ¸Å¸Å °ÆÁ¤ ‘Çѹ撿¡ ÇØ°á
Special Report
52 ‘¿ÀŸÄí °æÇè(Otaku Experience)’°ú ºñÁî´Ï½º Àü·«
‘¿ÀŸÄí’¿Í ´Þ¸® ‘´öÈÄ’´Â °ø°¨Áß½Ã, ½ºÅ¸¹÷½º ´ÙÀ̾ó·³, íÞÀ» ÆîÃÄÁà¶ó
60 ´öÈÄ¿Í °³¹æÇü Çõ½Å
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70 ÇÑ·ù ÆÒ´ý°ú ¸¶ÄÉÆÃ
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78 ´öÈÄÀÇ ½É¸®ÇÐ
°ÔÀÓ·ÇÏÀÌÆÛÅØ½ºÆ®°¡ ½Ã´ëÁ¤½Å, ‘°Ç°ÇÑ Áßµ¶ÀÚ’ ´öÈİ¡ 21¼¼±â ÀÎÀç´Ù
88 ±è¼±Å ´ëÈ«±âȹ ÆÀÀå ÀÎÅͺä
“SNS Ÿ°í °ø°³µÈ ‘ÃÖ°í ÇÁ·Î½´¸Ó’ ´öÈÄ, ¼Ò¼ö¸¦ ºÒ·¯µé¿© Çõ½Å ¾ÆÀ̵ð¾î ¾ò¾î¶ó”
92 Biz Twitter
Management Solutions
94 Issue Highlight¨ç: ¾ËÆÄ°í°¡ ¿ì¸®¿¡°Ô ³²±ä °Í
¾ËÆÄ°í´Â ÀÌ±æ ¼ö ÀÖÀ» ¶§ ´ë°áÀ» ½ÅûÇß´Ù. ±×·¯³ª, ±×´Â ¹ÙµÏÀÌ ¹ºÁöµµ ¸ð¸¥´Ù
104 Issue Highlight¨è: ¾ËÆÄ°í¿Í ÀΰøÁö´É
´ëÁöó·³ ±¤È°ÇÑ Àΰ£ÀÇ ÇнÀ´É·Â, »õ·Î¿î ¾Ë°í¸®ÁòÀ¸·Î ÀΰøÁö´É ÇÑ°è µ¹ÆÄÇ϶ó
108 MIT Sloan Management Review
‘ÁÁÀº ±â¾÷’ ³ªÀÌŰ·ÆÄŸ°í´Ï¾Æ µû¶óÇϱâ? Åõ¸íÇÑ °ø±Þ¸Á Á¤º¸ °ø°³ºÎÅÍ!
118 aSSIST·CKGSB China-Korea EMBA Áö»óÁß°è
Áß±¹¿¡¼´Â ä³ÎÀÌ ¿Õ! ñé ÁøÃâ? ±Û·Î¹ú Àü·«º¸´Ù ÇöÀåÀ» ºÁ¶ó
126 Food & Biz
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130 CSR in Practice
ÇÒ¸Ó´ÏÀÇ ·¹¼ÇÇ·Î ¸¸µç ‘½´ÆÛÀë’ CSR
¼¼»ó¿¡ °Ç°ÇÑ º¯È ¹Ù¶÷À» ºÒ°Ô Çß´Ù
Humanitas & Managing Yourself
134 ¿µ¿õ°ú Á¦±¹
´Á´ëÀÇ ¾ÆµéµéÀÌ ¹úÀÎ Àϰö ¾ð´ö ÀïÅ»Àü. °Å¸®ÀÇ îúÞÍ, ³¼¼ÀÇ ¿µ¿õÀÌ µÇ´Ù
138 Trend Monitor
Á¡Á¡ ¿À·¡ ¸Ó¹«´Â Áý, ¼Òºñ¸¦ ¹Ù²Ù´Ù
140 The Creativity in My Hand
ÁÁÀº °Í Ãß°¡º¸´Ù Áß¿äÇÑ ³°Àº ÇÙ½É »©±â,‘ÁÙ ¾ø´Â ÁٳѱⒿ¡ ¼¼»óÀÌ ³î¶ú´Ù
144 Negotiation Letter
ÀÌÁ÷Çù»ó¿¡¼ ¼Ò¹®À» À̱â´Â ¹ý? ÇØ¸íº¸´Ù ±àÁ¤Àû ÆÑÆ® Ȱ¿ëÇ϶ó
146 New Biz Books
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147 Forums & Seminars
148 DBR 197È£¸¦ Àаí
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